Crushed berries

blackberry bbry breakup
Sponsored By:

BBRY Breakup – How BlackBerry Will Be Broken Into Little Pieces

BlackBerry (BBRY) is circling the drain. And a breakup of the Canada smartphone company now seems inevitable.

bbry stock blackberry logoBlackBerry stock is down more than 40% year-to-date in 2013 and down over 60% from its February peak. First, it was the poor reception of the company’s last-ditch relaunch of BlackBerry smartphones via the Z10 and Q10 devices to start the year. And more recently, BBRY is down sharply on news that the $9 per share BlackBerry buyout proposed by Prem Watsa of Fairfax Financial Holdings has fallen apart.

BBRY is basically dead in the eyes of many investors. But the stubborn company continues to deny this fact, even now contending that it will be able avoid a breakup.

A few weeks back, the smartphone manufacturer embarked on a PR campaign to reassure customers and investors as BlackBerry stock struggled against the negativity. And a more recent Reuters report details how the very idea of a breakup was unacceptable to BBRY management.

Apparently the company thought it was going to forge a deal with Microsoft (MSFT), Apple (AAPL) or Lenovo (LNVGY) … but while all three companies expressed mild interest, none of them wanted the entire disaster of BBRY — just a few specific parts.

More recently, there were rumors of a junket to court Facebook (FB) in Palo Alto in the hopes that Zuckerburg would buy out BlackBerry stock.

But the fact that a deal hasn’t happened yet — and that the company recently fired CEO Thorsten Heins, who had been with BlackBerry’s executive team since 2007 and presided over the failed launch of the Z10 and Q10 — shows that reality is starting to set in.

BBRY will not be broken up and sold for parts, since there clearly are no interested buyers for the whole company and because each passing day makes BlackBerry stock less and less attractive.

The only question is whether this smartphone company can deal part of its operations fast enough to salvage something of a business, or whether the end result for what is left of BlackBerry stock will wind up in bankruptcy court.

More on BBRY

Jeff Reeves is the editor of InvestorPlace.com and the author of The Frugal Investor’s Guide to Finding Great Stocks. Write him at editor@investorplace.com or follow him on Twitter via @JeffReevesIP. As of this writing, he did not own a position in any of the stocks named here.

Get The Slant delivered to your inbox every day!

Comments
  • vkarran

    This was probably the worst researched article I have ever read. Good try though, nevermind.

  • Dylan

    This is a paid-for slander article. Garbage.

    • peter V.

      I agree, this one sided terror writer has something against blackberry. This is garbage media at its best. Blackberry has a chance to turn around, if researched correctly, their server business is still in the black and BBM has taken off. Blackberry’s worst move was improper marketing doing the roll out of the 10 OS.

  • charlie2010

    re: How BlackBerry Will Be Broken into……BBRY will not be broken up
    Were you high on crack when you wrote this article? I hope you’re an intern working for free, otherwise this website is in trouble.